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ARTBOOK Helvetica

A deep dive into the most famous typeface in the world.

This editorial project explores the history, impact, and ubiquity of Helvetica through a meticulously designed book that balances modernist principles with contemporary layout techniques.

Pink spread with the line: Helvetica is the sweatpants of typefaces — neat, consistent, edgy, classy, conservative?!
Eight of the book’s spreads side by side, each on a different coloured ground