BRANDING — The Equalizer

In this project, I developed a logo for a fictional company within one week using the Rapid Logo Design method. At the beginning of the project, I received a fill-in-the-blank text describing the company.

For each blank, I randomly drew a slip of paper from a box, with each slip providing a different value or characteristic. These randomly generated elements were then combined to create the final description of our fictional company and defined its brand identity.

This process resulted in a social, playful, and humorous character, which was expressed through organic forms.