Miss ICONICA

In this project, I collaborated with a fashion designer and models to conceptualize and produce a lookbook and editorial shoot. I took on the art direction and photography, developing the visual concept, directing the models, and shaping the overall aesthetic of the project.

The work was inspired by Berlin’s nightlife, both then and now, as well as by Joe Strassner and the opulence and sensuality of the 1920s. The visual language explores femininity through a playful yet powerful lens, portraying women who do not exist to please others, but who embrace their sexuality and sensuality for themselves.

The result is a girly, light, and glamorous aesthetic with a confident and self-determined attitude.

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Model am Boden sitzend, den Kopf auf dem Arm, hinter einem DJ-Controller

Model in der Hocke im weissen Studio, den Kopf in die Hand gestuetzt, davor ein DJ-Controller

Lookbook: Model stehend vor grauem Grund, die Haende in den Huften, in Strickkleid mit schwarzem Federbesatz

Lookbook: Model lachend vor grauem Grund, in Strickkleid mit schwarzer Fellstola und Plateau-Fellsandalen

Aus dem Prozess: das Studio waehrend des Shootings — Model auf der Hohlkehle, davor die Fotografin an der Kamera unter einer grossen Softbox

Aus dem Prozess: die Bildauswahl am Laptop, ein Lookbook-Bild in der Entwicklungsansicht von Lightroom